Is your home taking too long to sell? We will accelerate your results!
Time to chart a new course.
Is your home taking too long to sell? We will accelerate your results!
Time to chart a new course.
Tired of Waiting for the Right Offer?
When a home lingers on the market for over 60 days, the frustration grows. Buyers get cautious, agents run out of strategies, and sellers feel stuck. Set Sale offers a different path. We bring clarity and momentum to sales that have hit a wall. It’s not about hoping the market turns, it’s about proactively charting a new course for a result.
What is Set Sale?
Set Sale isn’t just a new name, it is a new way to sell. We combine the competitive nature of auctions with private, strategic negotiations to create urgency and get great results within a set timeframe. Unlike public bidding, we keep offers confidential, making sure every offer is evaluated on merit, not just price. No games, no confusion, just real solutions.
It does not matter how long your house has been on the market!
We specialize in turning stuck listings into success stories.
Who We Help
Sellers
Sellers with homes that have been on the market for over 60 days and need to regain momentum. We guide you through the entire process and help you make informed decisions.
- Breathe Life Into Your Listing: We reignite interest and create competition.
- Regain Control: You dictate the terms while we handle the details.
- Sell Without the Stress: Get the best outcome, even if the market feels uncertain.
Listing Agents
Agents who need a process to help their clients without changing their representation or relationships
- Stay in the Driver’s Seat: You represent the seller; we handle the strategy and negotiations.
- Focus on Your Clients: We take care of the process so you can focus on relationships.
- Seamless Collaboration: We step you through the process all the way through so you will feel in control of the representation of your client.
Doing the same thing, expecting different results is is not going to work in this new market.
Call us today for a no-obligation chat to hear about how we do things differently. Our exclusive and inclusive process has been tailored to the American real estate market right now, today- 2024 and beyond.
Case Studies: Strategic Selling with SetSale
1318 Fort Stockton, San Diego
1318 Fort Stockton, San Diego
1318 Fort Stockton, San Diego
From Stagnation to Success
Location: North Mission Hills, San Diego
Style: Renovated 1927 California Bungalow
Goal: Sell quickly to fund the purchase of a dream home.
Challenge:
The sellers initially listed their renovated, 3-bedroom, 2-bath bungalow at $1.7 million with high hopes, expecting to ride the wave of a hot market. However, open houses and traditional marketing methods yielded zero interest. They were stuck, needing to sell fast while achieving a specific price to secure their next home, a Spanish-style gem in the same neighborhood.
Our Approach:
Recognizing the need for a strategic reset, we re-positioned the property at $1.5 million, a figure aligned with the market that would entice buyers. Instead of open houses, we scheduled five exclusive showing windows over 10 days, creating urgency and competition. We also prepared inspection reports and disclosures upfront, so buyers could make confident, informed offers.
To close the deal, we employed a third-party negotiation specialist to push offers beyond initial expectations. This expertise allowed us to leverage buyer interest and create competitive tension.
The Result:
- 17 interested parties attended private showings.
- 5 competitive offers were made.
- The final sale closed at $1.65 million, exceeding the sellers' goal.
The entire process—from re-listing to closing—took less than 30 days.
546 Sea Lane, La Jolla
1318 Fort Stockton, San Diego
1318 Fort Stockton, San Diego
Turning a Neglected Duplex into a Prime Opportunity
Location: La Jolla, San Diego
Style: 1950 Duplex (Uninhabitable, 7,400 sq. ft. lot)
Goal: Maximize the sale price of a property in serious disrepair.
Challenge:
This 1,521 sq. ft. duplex, located just two blocks from the ocean, had fallen into extreme disrepair. Uninhabitable and ineligible for rental, it had attracted low-ball offers from wholesalers and flippers, with a ceiling around $1.95 million. The trust overseeing the sale needed more. Automated estimates from platforms like Zillow gave the beneficiaries unrealistic expectations, quoting the home’s value as high as $2.4 million.
Our Approach:
Instead of selling to an wholesaler/flipper for a quick low price, we aimed to reach end-users and developers. We listed the property at $1.975 million—a figure that allowed us to entice offers from buyers with vision. By creating five private walk-through windows, we allowed potential buyers to bring contractors and architects to assess the renovation potential.
We also tailored the marketing strategy. Rather than showcasing the home’s dilapidated state publicly, we presented renderings of the property's future potential. We shared the actual condition and full disclosure packages with serious buyers via direct communication, ensuring transparency without discouraging potential offers.
The Result:
- We received 13 offers from a mix of investors, developers, and families looking to build a dream home.
- After plateauing at $2.2 million, our negotiation process pushed the top two offers higher, closing the deal at $2.37 million (including buyer-paid agent fees), far exceeding the trustees expectations.
Escrow opened with all contingencies removed and closed in a swift 8 days.